1.2 The Nedap Story

We are passionate about technology and how it can help people be happier and more successful in their professional lives. This is what we call Technology for Life. This is our goal and what drives us in everything we do.

In order to develop technology that has a tangible impact on people’s professional lives, you need a people-driven approach. Our motto is therefore: first people, then technology.

Developing and delivering Technology for Life is by no means simple. It takes effort, conviction and perseverance, because it will often be years before getting it right. This calls for a long-term perspective, a perspective that we have branded Urgent Patience: working full of energy and focus every day, combined with the required dose of patience and perseverance. A solid financial basis and a robust portfolio of propositions are key preconditions for us to be able to adopt this perspective.

We are committed to a sustainable approach. This means that we create sustainable value for our customers, our environment and for ourselves. The way we see it, our market share reflects our relevance in our customers’ professional lives, and so we aim for market leadership in the markets in which we operate. Whenever we are convinced of a proposition’s potential, we have the patience and perseverance needed to develop market-leading propositions.

Market leadership translates to high added value per employee, which is a key success indicator for us, as it shows how effective we are when it comes to turning our technological expertise and market insights into sustainable impact.

Thanks in part to this high added value per employee, we are able to keep investing in what sets us apart: our people, our culture and our leadership vision. This is how our people are the engine of our sustainable long-term value creation.